PMI Denmark Chapter

Q3_2018 Event Review: Iain Fraser - Creating and capturing value - More than just cost reduction.

Iain Fraser 1

 PMI Event on July 11th, 2018

 Speaker: Iain Fraser

 Written by Amit

 On June 11th, Iain fraser the renowned Author, Speaker and Trainer gave our members an insight into Value creation and value capture are critical elements   towards becoming a high-performing organisation. The evening was governed by the following agenda:

  • 17.00 – 17-15: Arrival, welcome, introduction.
  • 17.15 – 18.30: Iain Fraser presentation
  • 18:30 – 18:35: Short Coffee break
  • 18.30 – 19.00: Questions and Discussion.

and from 19.00 till 20:00: the event attendees had networking drinks in a café nearby on Christianshavn to wish everybody a good summer.

Nordeas office in Copnehagen was the host for the talk by Iain Fraser where he spoke about what is value and why one should consider “Value Management”

Iain Fraser 2

Iain Fraser 3














The presentation laid emphasis on what transformational steps lead to increased Value management. It was interesting to hear a little about the causes of value erosion/destruction. The talk also included the Continuum of Investment triangle with value drivers required for organizations to “stay-in-business” or to “get-ahead”. It then goes on to show who the main actors involved in value management are.

The 3 P’s of success from the transformational steps are as shown below

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Iain later in the talk explained in what way value can be increased which is shown here

Iain Fraser 5

At the end of the talk, Iain talked about Value aspects and value types. He introduced the Value Management framework. He explained that value management together with portfolio management and together with 3 P’s help creates Value.

PMI denmark thanks all the participants for their time and to Iain Fraser for sharing his valued insights on an often misunderstood topic of Value managment.

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